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AFFILIATE

Primaderm signature active · Ferment from a salt-marsh plant, Mallorca

Meiview™

A tightening active from a plant that thrives in salt.

Meiview™ comes from a microorganism that lives inside a salt-marsh plant on the island of Mallorca, Spain. It gives the eye area and face a tighter, more lifted look.

TighteningLifted lookEye areaFirmer-looking
A drop of blue Contour Eye Gel on a lilac background

In one minute

What it is

A ferment: the useful molecules produced by a microorganism that survives extreme salt inside a coastal plant. Primaderm uses it at 6% in the Contour Eye Gel.

What it does

It helps the skin look firmer and tighter, so the eye area appears more open and lifted.

Why it matters

The skin around the eyes is the thinnest on the face and the first to look less taut. An active that gives a lifted look without pulling or stinging is what the eye area needs.

The Xpert Expression range, with the Contour Eye Gel
Meiview™ is in two Xpert Expression products: 6% in the Contour Eye Gel, 1% in the Serum Sublime™.

The idea, simply

Like re-stringing a tennis racket.

When the strings of a racket loosen, the surface above them sags. The skin around the eyes behaves the same way: as it loses tension, the eyelid starts to look heavy.

Meiview™ helps the skin look taut again, as if the strings had been re-tensioned, so the eye looks more open and lifted.

Tighter-looking skin, a more open eye.

3D scan of the eye area with arrows showing the lifting direction
3D skin scan from Primaderm's study: the arrows show the direction of the tightening effect at the outer eye.

A little science, made simple

A lifted look you can measure.

In Primaderm's studies, the tightening effect was assessed on skin samples and on the eye contour.

Eye contourSkin looks firmer and more open
FastPrimaderm reports a measurable effect within the first week
Also in the serumSerum Sublime™ carries 1% for the whole face

How it works

A tightening effect, not a number game.

Primaderm's documentation for Meiview™ describes a tightening, lid-lifting effect that was measurable on skin samples within one week. Rather than a laboratory figure, what matters to you is the result: a firmer, more lifted look at the eye, building over four weeks of daily use.

Who it's for

If your eyes look heavy, tired or "closed" in photos.

  • Upper eyelids that feel heavier than they used to
  • Loss of firmness at the outer corner of the eye
  • Anyone who wants a more lifted look from their skincare
  • Skin over 35 that has started to lose tension
Primaderm Xpert Expression Contour Eye Gel on a lilac background
primaderm Ingredient Library · Choose Once. Choose Better. · All 18 signature actives
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